This has been an exceptional week for me and my family. I have been hired to speak for several new clients, celebrated my son's college scholarship awards, and been moved by inspirational stories of loss and love.
These occurrences are not linear events. Relationships, events, and apparent chance encounters have made the difference.
If you stop and take the time, you soon realize there is so much that adds to the texture of your life, that contributes to your well being and success, and that moves you to be a better person. Everything is interconnected. You cannot isolate one relationship or encounter or element that contributes to your success. It all matters.
And that is a great lesson for how the social networks operate, and why you should appreciate, celebrate, and encourage it. Let's take a look at how we all can do that.
Tell a Story
This is my favorite way of showing appreciation. The power lies in the story that makes everything come alive. Stories show us the way through education, inspiration, motivation, and most importantly, by example. Long before the social Web came into being, this is how knowledge, wisdom, and experience was passed along.
Give it a try. Share a story about someone in your community, someone that you admire, or that has helped you along the way. Not only are you honoring their uniqueness, but you enhance your value to your community through that story. This is a gift that you give not only to your community, but to the main character in your story.
And that's pretty cool indeed!
Make a Comment
Whether you are a blogger or a casual Facebook user – you love comments! Comments are the engagement that circulates and encourages more of the same. If you receive comments on your blog or Facebook wall, I hope you return the favor.
Call this what you will, but at its most basic level, this is a subtle way of valuing and humanizing your social media experience.
The social networks help us to remember. In fact, this is almost impossible to avoid. You are probably getting pretty good at "remembering" birthdays because the networks remind you to! Why not be more proactive at remembering those friends you have temporarily lost touch with.
One of my favorite methods for doing this is with the technology that Facebook offers. Facebook only sends you the feed of those that you have recently connected with.
Here's the trick. Stroll through your hundreds of Facebook friends and you will realize you haven't connected many of them in a while. Just make a comment or 'like' one of their recent posts and voila – thanks to the Facebook technology, you will begin to see their posts in your stream.
What's the value of this? It's engagement. It's recognizing that the social Web is about people – just as it is in the offline world. If you are pounding out your marketing message with mostly silence in return, then you probably need to work on your engagement.
When I trace through all that contributed to making this week what it has been for me, I am honestly astounded by those interrelationships. As one of my friends recently mentioned – "There is no way you can plan this." He's right.
One lesson for sure is that I am thankful for the actions I have made.
The more important one is to wonder about the future possibilities if I do more of the same.
Small actions inevitably lead to results.
Now go make some amazing things happen!
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Photo Credit: The G