The SEO Paradox of Blogging

Unlike traditional marketing, it's Free!

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Today I had a conversation with a new client that gave me some insights into why there is resistance to blogging as a means for being findable on the Web. 

How Good Can It Be If It's Free

Our Western society tends to associate value with a price tag.  We don't want to believe that something we can do for ourselves could possibly have the same value as what we pay for.  In addition to blogging, time proven disciplines like meditation and exercise also come to mind.

Certainly, it helps to learn all of these disciplines from one that not only has extensive experience and training with them, but that also has experience helping others apply them to your specific situation.  That's what teachers, consultants, and  coaches do.

You have been conditioned to lay your money down to get results.  Yet, the truth is you are the best at improving our own condition.  You know your customer better than anyone else.  And that is why blogging is the best way to connect with them by providing the tips and advice that you know they are looking for.

And Google is right there to index your insightful comments, free of charge, so that anyone that is looking for them will find them – and you!

The Internet marketers will say you need a campaign that uses Google Adwords.  They tell you that you need to pay for performance.  Does this sound familiar? 

They set up complex scenarios that may help you, but that mostly are designed to put them in control.  You need them to analyze that data and continuously adjust the campaign.  At least that is what you are told.  They profit while you sit on the sidelines wondering – and hoping, that the money you are spending will produce results.

This is a fear-based system.  Don't buy into it.

You Are The Expert

This is no different than going to the doctor.  With all respect to their profession for helping people like you and me, the truth is physicians know exactly the right questions to ask that will gain your confidence.  You walk in with a sore throat.  They ask if it hurts when you swallow, and you agree.  What a surprise!  Now they can prescribe.

Couldn't you have made that prescription if you had the same access to pharmaceutical reps?   Nobody knows you better than you.

Blogging is the same.  You know what your customers need and want.  Though it helps to ask a few questions to be sure.  And you have the solution to what ails them.  Now you are the doctor. Blogging is a means of communicating how you can help.

When you communicate your expertise through blogging, you will continue to earn the confidence of your customers, and they will tell their friends about you. 

And Google will do the same.  That is what Google search is designed for.

It's free.  But it works just the same.

I could set up a complex system that ultimately promises you results while keeping you tethered to me for support. 

Or I could just charge you you a fair price to build a solid social media foundation, guide you as long as necessary, and then turn you loose to take control of your marketing.  

That's what I do. 

Social Media is Different

The paradox of blogging is that you can learn it and do it on your own.  If you had to pay thousands of dollars to do this, would you value it more?  You may need help getting started, but all the information you need is on the Web – on blogs just like this one.

Social media is different from traditional marketing, and that includes Internet marketing.  It works organically to get you results over time.  If you build a solid foundation, I guarantee you will get the results you are looking for.

You just have to be prepared to do the work.

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