Archives for February 2010

One of the basic principles of the social media platform is its use for building community. 

This weekend our family traveled to The Ohio State University campus with our son Zak to take a second look at their business school.  There is one word I heard again and again: Community.

For me, this is both exciting and inspiring.

Community

For most students, college is a microcosm of the the real world they will soon join.  The college or university is its own community, with hundreds of other communities embedded within it.  Like the real world, the college experience presents many challenges and opportunities.  And it is all experienced within the many micro-communities.

Micro-Communities

At most of the colleges we have visited, there are "living-learning" communities that seek to aggregate incoming students into specific dorms according to their common academic interests.  While this could result in a narrow experience, you have to consider that these kids are being thrust into a completely new environment where they may need some help getting focused on their chosen academic discipline 

When I left the corporate world to launch my contracting business, one of my best decisions I made, on the counsel of one of my former customers, was to join a trade association.  This is a micro-community.  It proved to be instrumental in helping me learn my new industry by getting involved. 

Today, I only wish the the associations I am a member of used social media more to extend that experience by adding to its richness.  This is one reason I'm very involved with Engage365, an online community that works to encourage more use of social media to make association meetings and conventions more successful. 

The Community of Leadership

Most colleges have programs for student ambassadors, citizen leaders, and peer advisers.  My daughter Ali is a peer adviser at Indiana University.  I know my daughter, and I am confident she has gained every bit as much from this experience as those students she is assisting.

This is one of the secrets of leadership.  Leaders seem to do more of the work, yet they gain more as a result.  We need more leaders on the social networks. 

Social Communities

When you are in college, you look forward to graduating and having more freedom.  As hilarious as this may sound, it is nonetheless true!  Fortunately, there is an abundance of social communities on every college campus that give students the freedom to express themselves.

How about you?  Are you finding the social media communities that are just right for you?  While colleges create a nice little bundle of hundreds of clubs and dozens of fraternities and sororities, you and I have to go out and find our own.  It definitely takes some effort, but it's worth it.

I have been inspired from this weekend to do more of this.  As you know, that is the challenge with social media marketing.  You have to get involved so that you can exercise your talents.  And if you do that well, you will help others do more, and that in turn helps you in your business.

What Employers are Saying

What I found most interesting during our campus visit was the comment from a representative from Eli  Lilly and Company, who said that they prefer to hire students from Ohio State because the size of the institution virtually guarantees that they will have a great deal of experience working in teams.  They recognize that to prosper in a university of this size (50,000 students), you have to get involved in communities to get things done – it's unavoidable. 

And that is saying something about our business world in this emerging relationship economy.

Learning From This

I believe there is a temptation to use the social media networks to replicate your existing communities.  Unlike wide-eyed college students, we may resist this because we are set in our ways.  We have found what works, and that may be holding us back.  Instead of replicating your communities, you should be growing new ones that will enable you to grow, both personally, and as business owners.

What will help you most?  A  Ning group may help you work more closely with associates in your industry that share similar goals and objectives.  I'm planning to experiment with this to enhance learning with a group of speakers here in Chicago. 

A Facebook presence may help you to develop a better understanding of what's important in the lives of your friends and associates.  That what I hear most often.  Now I'm experimenting with how this can work better using some of the new technologies.

You have to work at this to make it work better for you, just as a college student is responsible for their own success.  Whatever you do, consider how community is becoming more relevant to our personal and business lives.