A friend of mine is well-known in our industry for saying that ‘done is better than perfect.’ He recognizes that there are perfectionists out there — moi?!! – that get so caught up in doing things right that they don’t get things done at all.
Regardless, I still applaud Starbucks recent ads, no doubt inspired by founder Howard Schultz stepping in to resurrect the brand he created – which of late has been tarnished by a series of missteps that have eroded the culture that made for such an exceptional – dare I say – PERFECT experience during the chains formative years. The new slogan is simply…."Make it perfect, please." No apologies. If it isn’t to your satisfaction, it will be. All you have to do is ask.
In a world where quality has become a punchline, I am encouraged by Starbucks attention to getting back on track – to…well, as my friend Mark had implied…to just get it done. Done doesn’t have to be perfect, but these days, getting it done usually suggests getting it done right. Why? We have the resources in front of us. All we have to do is discern, discriminate, and decide!