I’ve heard it said that great customer service is sometimes invisible – you don’t even notice it. While this is occasionally true, it’s not always the case. For example, why do you go to your favorite restaurant? It’s probably because you like it. Duh? Well, why do you like it so well? You know what to expect.
Now, what happens when you go to a restaurant for the first time – maybe one where you have heard good reports from friends. You have expectations, but they may not be clear. So, what happens first? The waiter or waitress approaches and there is a conversation? But is it a meaningful one? It’s up to you as the customer to let those serving you know what you want. Conversely, it’s up to you as the service professional to clearly determine what the success criteria are. If you are serving your customers and just guessing about their needs, then you deserve those issues that inevitably arise.
Serving your customers is a challenge predominantly because you are not clear about how to please them. Let’s face it, some customers play a game where they want you to figure it out – offering only fragments of information and then complaining when they don’t get what they want. In my business I’ve always found it’s best to keep asking until you are perfectly clear. Here’s my simple formula — 1. Ask what your customer wants from you in a way that has them imagine the perfect project, the perfect transaction – IN THE FUTURE. Then, all you have to do is deliver that future. Yes, you have to get them to say it. Of course, this can be difficult because some folks really don’t know what they want. What can you do? 2. Keep asking! 3. If that doesn’t work, give your professional opinion. Whether they like it or not, it moves them one step closer to defining what they want so you can serve it up. Would you dive off a cliff not knowing what’s on the other side? I thought so. So stop practicing ‘blindfolded cliff diver customer service.’ You know it’s gonna hurt!