How do you stand out in your market? One way is to dominate it. Not with aggressive force, but skillful exection in one area where you are better than anyone else. I was watching the replays of Naperville, IL native Candace Parker on defense as the Vols made short work of Ole Miss. Parker is a great player – no doubt, but her defensive skills are a joy to watch. When she is knocking down her opponents shots she may as well be swatting flies! She simply is playing at an entirely different level.
What’s the solution for her competition? Focus on your strengths? We aren’t all gifted in the same areas. We have to focus on what works best for us. Anyone can dominate a market if they focus on being the best in one particular area. The art of winning is first knowing where you can excel and then taking the necessary steps to develop that talent to its full potential – then everyone wins, because it is a joy to watch someone fully expressing their talents. Sports is entertainment, so watching exceptional talent is what the market wants. What does your market want that only you can provide?