Support Your Supporters – Your Secret Advantage

One aspect of marketing that I believe is significantly overlooked is the dynamic balance that drives our markets.  When customers acquire our products and services, they support who we are and what we do – they validate the existence and purpose of our enterprise.

Are you aware of this support and do you respect it? I have an SEO friend from Honolulu, Hawaii that tells me all the time, If you are not supporting your supporters – your fans – your customers –  how can they continue to support you?  I’m not talking about reciprocity – I’m talking about relationships! The relationships we have with everyone that influences the forward progress of our business should be identified and constantly recognized with gratitude, trust and respect.

The film The Secret – a runaway success even before catching the tsunami of momentum that Oprah placed behind it – asks us to be grateful for those things in our lives that we value. This attention encourages further expansion of what we want, which I hope are clients that trust and value and support our efforts. This is the law of attraction – which really isn’t a secret, but something we all need to remind ourselves of on a daily basis if we are to enjoy the marketplace success we are currently experiencing — or intend to enjoy. It’s up to you to take the right steps.

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