American Ego

Four unlucky souls are departing American Idol as the crowd has been thinned down to 20.  Interestingly, virtually every ‘winner’ neglected to acknowledge the fans that supported them in their endeavor – with the exception of Gina from Naperville, Illinois.  Amazing! – no smiles – no wave – just a tightlipped sigh and a turn on the heal to the ‘safe seat.’  Watch those smiles reappear next week when they go back for the follow-up “sale.”

This is no way to treat your audience – your market.  Show them gratitude at every possible opportunity.  Let them know you appreciate their support.

As the American Idol crowd dwindles, the spotlight heats up and so does the true nature of the performer.  Incongruencies from week to week become more apparent.  People sense the lack of ‘fit.’ Kotton Grammer, who is someone I really admire says, People want the real you – every day of the week!  The only way to do that is to strip away that ego and give them the real stuff – whether it’s polished or not – whatever you are selling.  If they see you are in this for yourself – get ready to move on.  Talent is what gets you in the game – likeability is what keeps you alive and winning.  It’s the same with your company’s products and services – they have become a commodity in most circumstances if you don’t have a relationship with your customers – which isn’t possible if that American Ego is getting in the way.

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